Feeling confused? This quick, spoiler-safe guide to NYT Strands today 23 Augsut, 2025, where you have gone through Strands theme, step-by-step clues including the Strands spangram, and when you’re ready check final Strands answers today. Below, we explain the theme with gentle, spoiler-safe Strands hints today. You’ll get a clear Spangram hint and the full list of today’s Strands answers—plus a link to yesterday’s puzzle.
Took me around 8 minutes to solve this. LOTION was the first word I spotted, and that gave away the theme pretty quickly. The spangram Moisturizers was easy once I placed JELLY and BUTTER together, but SALVE made me pause for a bit. Overall, simple but satisfying same like finishing off a skincare routine.
What is NYT Strands?
NYT Strands is a daily word puzzle from The New York Times that challenges players to uncover a set of theme-based words hidden in a letter grid.
Still you feel it is difficult to master the art of NYT Strands? Follow our guide to learn how to play Strands, along with more helpful tips and tricks.
Overview of NYT Strands Today 23 August Theme
Yesterday’s Strands had us piecing together a classic mystery with “Whodunit?” where words like DETECTIVE, HEIR and STRANGER played out like suspects in a crime novel. Today the vibe shifts completely with “Rub it in, why don’t you?” — a theme centered on skincare. From LOTION and CREAM to BALM and SERUM, each word fits neatly under the spangram Moisturizers, making the puzzle feel as smooth as a self-care routine.
NYT Strands Hints of theme “Rub it in, why don’t you?“
Need a gentle push before revealing the answers? Here are some non-spoiler hints to nudge your thinking:
Remember: after every 3 non-theme words, the puzzle gives you a new clue. That’s your chance to test small words and build momentum. And if you can spot the Spangram early, the rest of the answers might just fall into place like a cozy nap on a rainy afternoon.

Spangram of NYT Strands August 23, 2025
Spangram answer is Moisturizers, that links every answer under the theme of skincare. It’s the common thread between balms, creams, lotions, and serums — all designed to hydrate and heal.
NYT Strands Today 23 August, 2025 Answers
This theme is a nod to all things soothing and hydrating, with a lineup of words that bring comfort and care to the surface — a reminder that good skincare never goes out of style.
Puzzle #538 | Theme: Rub it in, why don’t you?
Here are Strands answers today, listed with quick one-line cues for easy recall.

You can also see: Todays NYT Strands hints, answers and clues
Frequently Asked Questions
What is NYT Strands theme of 23 August, 2025?
The theme is “Rub it in, why don’t you?”, focusing on skincare and hydration.
What is 23 August, 2025 Spangram?
The Spangram is Moisturizers.
When does NYT Strands update?
New puzzles go live every day at 12 AM ET on the NYT Games site and app.
Where can I find more NYT puzzle answers?
Right here at HashTechWave, we cover Connections, Wordle, Spelling Bee, Strands and more daily puzzle solutions.
What are 23 August, 2025 Strands answers?
The answers are BALM, CREAM, LOTION, BUTTER, JELLY, SALVE, SERUM.